About us


As the world-leading supplier of exercise solutions to active aging, rehabilitation and the inclusive wellness markets, HUR’s mission is to provide the best concepts and products for lifelong strength.

HUR aims to contribute to solving the big socio-economic challenges arising from an ageing society, improve quality of life for the user, increase revenues for HUR customers and lower costs for society as a whole.


HUR has a vision of a world where lifelong strength training is a rule rather than an exception.
That we care for the valuable lives of our fellow humans, and give them the strength they need, for the life they deserve.


Caring is crucial
We care about our customers, each other and the society. We have a passion for our mission, which is evident in the way we serve.

Knowledge is key
We know how, today and tomorrow. Innovation, research, product development and quality are essential in everything we do.

Success is shared
It is about impact, companionship, mutual goals and profitability. We contribute to quality of life, a well-being society and prospering businesses
– together with customers, partners and friends.

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